After the success of Gucci's first fragrance James Franco is back to front the campaign for the fashion house's second campaign.
Gucci creative director Frida Giannini reveals:
"The original fragrance was such a phenomenal success, but is actually quite dressy and formal in its spirit. I wanted to expand the story of the scent into a man's free time and the more casual moments in his life.
I don't necessarily link it literally with sports. It's more a sporty state of mind. Meaning, off-duty time and the attitude that comes from being relaxed and carefree."
This time around, Gucci Sport will have a new "fresher and lighter fragrance" for those with an active lifestyle. The scent combines touches or grapefruit, mandarin, and cypress with warmer touches like fig, juniper berries, and cardamom among the others.
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